A recent global survey conducted by Binance reveals a surprising trend among cryptocurrency holders: memecoins are more commonly held than Bitcoin. According to the Binance Global User Survey released on December 18, 16% of participants reported holding memecoins, making them the most popular altcoin category among respondents.
Bitcoin Takes a Backseat to Memecoins
As the world’s largest cryptocurrency exchange by daily trading volume, Binance often serves as a barometer for market sentiment. The survey results indicate that while Bitcoin remains a key asset, its dominance is waning among retail investors. Memecoins took the top spot, with Bitcoin ranking second as 14.4% of participants reported holding it in their wallets.
The survey included responses from over 27,000 users across Asia, Australia, Europe, Africa, and Latin America. Binance noted:
“The findings demonstrate that memecoins are not only popular among current holdings but also reflect a high level of excitement about this asset class’s future.”
Although the survey did not disclose the value of users’ holdings, CoinGecko data estimates the total memecoin market capitalization at $117 billion. Leading memecoin Dogecoin (DOGE) is trading at $0.362, while Bitcoin’s market cap exceeds $2 trillion despite a recent pullback to $101,000 after reaching an all-time high of $108,000 earlier this month.
Memecoins and AI Tokens Lead 2025 Growth Predictions
Survey participants also expressed confidence in memecoins’ long-term potential, ranking them as the second most promising asset class for 2025. Meanwhile, AI tokens claimed the top spot, with 23% of respondents expecting them to drive market growth next year. Memecoins followed closely, with 19% predicting an increase in market capitalization by 2025.
Google search trends reflect this growing interest. The search term “memecoin” peaked on December 5, with a search volume score of 100, before declining to 66 by December 19. In contrast, searches for “Bitcoin” fell from a high of 100 to 50 over the same period.
Market Dynamics and Memecoin Speculation
Binance’s survey revealed that 45% of respondents entered the crypto space in 2024, with 31% identifying as regular traders. While memecoins are highly speculative and lack intrinsic utility, some experts speculate about a potential “memecoin super cycle”. Despite concerns about their sustainability, comparisons have been drawn to the boom-and-bust cycles of initial coin offerings and non-fungible tokens.
The Bit Journal will continue to monitor these evolving market dynamics, providing insights into what the future holds for memecoins and other emerging asset classes.
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