Crypto industry leader Bitget exchange and La Liga, a prestigious football club, have signed a multi-billion partnership deal that thrusts the exchange into the sports sector. The two-year Bitget exchange La Liga deal makes the platform the club’s official crypto partner even as its deal with Lionel Messi ends later this year.
Bitget Exchange announced the strategic collaboration on Thursday, September 19, 2024, at the end of the Token2049 conference in Singapore. Besides marking the exchange’s foray into football affairs in Eastern, Southeast Asia, and Latin America, the deal with La Liga aims to increase the firm’s popularity globally by riding on the popularity of one of the world’s most celebrated football clubs.
The Bitget Exchange La Liga Deal will Be Mutually Beneficial
The multi-billion deal, which aims to expand the exchange’s influence into Latin America and the Eastern and Southeast Asia regions, is a clear sign of increasing synergy between the crypto sector and other industries. Thanks to the growing interest in digital assets and their love for football, the duo could have chosen the areas above.
The deal between the two parties is expected to benefit both parties mutually. The exchange is poised to tap into the existing fan base to introduce and promote the use of crypto while using its blockchain expertise to facilitate the club’s digital transformation. Football club La Liga has a rich history of producing star-studded footballers, including decorated players like Kylian Mbappe, Lewandowski, and Vinicius Jr., among others. Bitget will achieve massive exposure while La Liga receives wide-ranging Web3 solutions.
The Goal is to Enhance Global Crypto Adoption
According to Bitget’s CEO, Gracy Chen, the deal represents a strategic move that will strengthen the exchange’s appeal in a region where people adore football. Chen believes their newfound collaboration with La Liga aligns with the firm’s mission to promote global crypto adoption. Chen stated:
“Partnering with La Liga allows us to accelerate the growth of crypto in sports, creating opportunities for both fans and athletes.”
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As part of the deal, Bitget Exchange’s branding will be conspicuously displayed during all La Liga matches on digital channels and live events. Chen believes their input will help use digital technologies to revolutionize the sports industry, particularly football. The crypto platform’s CEO sees blockchain, cryptocurrencies and Web3 as having a role in promoting sporting events. The collaboration also supports the “Make it Count” maxim of using perseverance and positive passion to create greatness.
Unexplored Ways of Fan Engagement
For La Liga, their partnership with Bitget exchange supports the Spanish football league’s current technological initiatives that employ big data analytics, virtual reality (VR), and artificial intelligence (AI) to elevate game performance and enrich fan engagement. La Liga president Javier Tebas reiterated that innovation and digitalization have been integral to the team’s priorities over the last decade. Tebas stated:
“Last season, we made this a focus under the umbrella of our New Era, which emphasized technology: we want to be pioneers and are committed to it.”
The endgame of this new collaboration is leveraging crypto and Web3 technologies to introduce unexplored ways of sports fan engagement. Blockchain technology boasts of innovations like DApps, NFTs and other tokenized awards that offer users a digitized interactive experience.
Blockchain-Based Reward Systems
With the newfound partnership, the digital asset platform could create a blockchain-based reward system the enables fans to actively participate in the club’s activities. In return, the fans could earn and redeem rewards in digital tokens. The partnership opens possibilities for fans to join communities and purchase tokens where they can vote on club decisions. The collaboration could eventually lead to an enhanced adoption of cryptocurrency and Web3.
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