According to recent data, Cardone Capital Bitcoin strategy began when the firm added 1,000 BTC to its balance sheet in June 2025. This step aims to mix rental income with crypto reserves. The move marks a shift in how traditional businesses approach digital assets and long-term growth.
Cardone Capital Bitcoin strategy: Key Steps
Cardone bought 1,000 Bitcoin (worth ~$101M) in June 2025. Grant Cardone posted on X:
“Cardone Capital adds ~1000 BTC to balance sheet, becoming the first ever real estate/BTC company integrated with a full BTC strategy, combining the two best-in-class assets”.

This marks the launch of the Cardone Capital Bitcoin strategy. The firm now blends property and crypto assets.
The firm announced plans to add 3,000 more BTC by the end of 2025. That would bring its total Bitcoin holdings to about 4,000 BTC (~$400M) (econotimes.com).
Currently, Cardone manages over 14,200 rental units and 500,000 sq ft of office space, with over $5 billion in assets under management (cryptonews.com).
How the Hybrid Fund Works
In May 2025, Cardone launched the 10X Miami River Bitcoin Fund. The fund includes a 346-unit multifamily property plus $15M in Bitcoin (theccpress.com).
Grant Cardone said: “Create a fund where we buy real estate, add Bitcoin, and then use the cash flow from the real estate purchase to buy more Bitcoin.”
This fund uses rental income to feed into Bitcoin purchases over time.
Recent Update: 100 BTC Dip Buy
On August 1, 2025, Cardone added 100 BTC during a market dip. The move raised total holdings to 1,100 BTC (~$127M).
Grant Cardone tweeted:
“Cardone Capital added 100BTC today as it pulled back.”
This shows Cardone is willing to buy during price dips.
Why Cardone Capital Bitcoin strategy Matters
Blends stable and growth assets
Cardone Capital uses a smart balance. Real estate brings steady rental income each month. Bitcoin, on the other hand, offers long-term growth potential. By combining both, the firm isn’t betting everything on one side; it’s creating a system that reduces risk while still aiming for value over time.
The Bitcoin purchases aren’t quick flips. They’re part of a clear, monthly accumulation plan backed by real rental cash flow. This makes the Strategy unique in a space often driven by short-term hype.
First in real estate to act.
While companies in tech or finance have added Bitcoin to their reserves, real estate firms have mostly stayed out—until now. Cardone Capital says it’s the first real estate company to officially tie rental income to Bitcoin purchases in a structured way.
The launch of the 10X Miami River Bitcoin Fund combines physical property with digital assets under one umbrella, a first for any property group.
This model could open the door for other firms in real estate to explore similar paths. It’s not about jumping into crypto; it’s about building long-term digital value using stable, income-producing assets.
Matches institutional trends
Cardone’s move aligns with what’s already happening in the corporate space. Firms like Strategy (formerly MicroStrategy) and Metaplanet have spent billions building Bitcoin holdings. As of July 2025, corporate and institutional Bitcoin holdings passed $108 billion, according to BitcoinTreasuries.net.
When Cardone posted the news of their 1,000 BTC buy, Michael Saylor who has become a voice for institutional Bitcoin adoption, congratulated him publicly on X. That kind of recognition adds weight and visibility to Cardone’s plan.
The broader trend is clear: companies are no longer ignoring Bitcoin. They’re finding ways to fold it into long-term strategies. What makes Cardone Capital different is how it does this through real estate cash flow, not just surplus treasury money.

Conclusion
Based on the latest research, Cardone Capital Bitcoin strategy presents a clear model for combining real estate income with long-term Bitcoin holding. The approach stands out for its structure, transparency, and steady growth targets. By using rental income to build digital reserves, the firm shows how traditional businesses can adopt crypto with purpose and discipline.
To get more detailed insights into the world of cryptocurrencies, check out our latest articles.
Summary
Cardone Capital Bitcoin strategy blends real estate income with steady Bitcoin accumulation. The firm began its Bitcoin strategy with a $101 million purchase of 1,000 BTC in June 2025. The firm plans to grow this to 4,000 BTC by the end of the year. It currently manages more than 14,200 rental units and over $5 billion in assets.
Through its hybrid 10X Miami River Bitcoin Fund, it combines real estate income with ongoing Bitcoin accumulation. On August 1, it added another 100 BTC during a price dip, bringing total holdings to approximately 1,100 BTC.
FAQs
Q: What is Cardone Capital Bitcoin strategy?
It is a plan to use real estate income to fund systematic Bitcoin purchases. The firm bought 1,000 BTC and targets 4,000 BTC by late 2025.
Q: How does the hybrid fund work?
The 10X Miami River Bitcoin Fund mixes property and Bitcoin. Rental income buys more BTC over time.
Q: Why was the recent purchase of 100 BTC notable?
It shows that Cardone buys more Bitcoin when prices dip, adding to its holdings.
Q: How big is the firm?
Cardone Capital manages over 14,200 rental units and $5 billion in real estate assets.
Glossary
Bitcoin (BTC): A digital currency often used as a store of value.
Treasury strategy: How a company chooses to hold and manage assets.
Hybrid fund: A mix of real estate and crypto in one investment product.
Cash flow: Income from rentals used to buy Bitcoin.