In the heat of the 2024 elections, one of the most powerful and most ignored voter blocs is emerging—the “crypto voter”. This group is now making policies around crypto and telling candidates to address digital assets. For the first time, crypto is an issue in the national conversation thanks to the growing number of crypto owners and crypto voters across the U.S., especially in swing states like Arizona, Michigan, Nevada, Ohio, Pennsylvania and Wisconsin.
In these swing states, the crypto voters are in full force. According to recent numbers, over 4 million crypto owners live in these states and it is believed that they might allegedly decide the outcome. The demographic makeup of crypto owners adds another layer of power. Nationally, 68% of crypto owners are Millennial and Gen Z, and 48% are from diverse backgrounds. This demographic is not only a big chunk of the electorate but also highly motivated to support candidates who support crypto-friendly policies.
Broad Support and Bipartisan Appeal
A Digital Chamber poll shows 16% of likely voters are part of the crypto voter bloc which crosses party lines. This bipartisan group sees crypto policy as a critical issue, with support across racial and generational lines. Four out of ten Black voters consider cryptocurrency policy “very” or “extremely” important in deciding their 2024 vote, showing the issue goes beyond traditional political boundaries.
This level of interest translates to government action that balances growth and consumer protection in the crypto space. A big chunk of the American public, across party lines, think the government should support the growth of the crypto industry.
Available data shows nearly a third of Democrats and over a quarter of Republicans consider crypto a “high” or “very high” priority for the next president and Congress. This broad support means there is a big base of voters who want leaders who will push crypto policy that protects consumers while encouraging innovation.
Candidates Target Crypto Advocates in Swing States
Candidates know the power of crypto voters and have a one-time shot to get them. Those who campaign with specific, actionable plans for innovation and inclusion will speak to this crowd. This group wants more than general support; they want specific policy proposals that reflect crypto’s ability to change the financial system, expand access to the economy and create new paths to opportunity. If candidates get this right, they can win a bipartisan group of voters who want change.
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In response, advocacy groups like Stand With Crypto (SWC) are amplifying these voices. SWC, an advocacy organization, just completed a swing state tour – Arizona, Michigan, Nevada, Pennsylvania and Wisconsin. Through concerts, tailgates and networking meetups, SWC reached over 500,000 potential voters, registered new crypto enthusiasts and gave voters the ability to look up candidates who support crypto policies.
Crypto Voting Bloc Gaining Momentum
The response to SWC’s outreach has been overwhelming, and crypto voters are ready for leaders who matter. This was confirmed by SWC’s state chapter presidents, who have deep crypto industry experience and know their communities well. Their grassroots efforts have been instrumental in getting the word out about balanced crypto policies and getting people involved in the process.
As an Arizona chapter leader said, “SWC is making sure our community is informed, empowered and ready to shape the future”, which is the very mission of voter education and advocacy.
With this traction, SWC is going to scale. After growing to 1.8 million in 18 months, SWC plans to hit 4 million by the 2026 election cycle. That’s the crypto community’s critical mass in US politics and policy.
Conclusion
Since SWC started, the group has counted 355 congressional candidates who have taken a crypto-friendly stance, 291 of whom previously had no stance. Over 300 candidates have co-sponsored at least one crypto bill, showing crypto is becoming more mainstream in politics. These candidates have made over 1,900 crypto statements combined, proving the power of the crypto voter bloc.
As the 2024 election lands, the crypto voters are a force to be reckoned with. Crypto voters are mobilized, educated and ready to vote. Savvy candidates who understand this group might have a winning hand. By supporting policies that balance innovation and regulation, leaders can speak to a group that wants economic freedom, technological progress and a seat at the table for digital finance.
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