Design software powerhouse Figma has surprised both the tech and finance worlds by disclosing a substantial Figma Bitcoin investment as part of its IPO filing, marking an unexpected foray into the digital asset space ahead of its highly anticipated listing on the New York Stock Exchange.
In a disclosure on July 1, Figma disclosed that it had invested in a Bitcoin ETF, Bitwise Bitcoin ETF, quietly spending $55 million in March 2024, only weeks after the U.S. regulators had a go-ahead on the fund in January 2024.
That Figma Bitcoin investment rose to an amount of $78.8 million in unrealized profits at the end of December but dropped to a level of, $69.5 million, by March 31, 2025, as Bitcoin displayed its infamous price volatility.
Figma Bitcoin Investment May Hit 6.5% Soon
The company is not backing down in spite of this volatility. More than 30 million has already been invested in Bitcoin by Figma as the board has already approved another investment of this amount in Bitcoin through pre-existing reserve in the balance sheet with USDC stablecoin.
The filing also signaled that the Company will reinvest its stablecoin holdings later in Bitcoin as the Company continues to hold a positive view towards its Figma Bitcoin investment strategy.
The Figma Bitcoin investment which now forms about 4.5 percent of its total cash and securities of about $1.54 billion is an ambitious turn around of the company which was previously the company had no affiliation known to have existed in the digital assets arena. That proportion may increase to 6.5%, with the USDC conversion.
Figma Joins Big Tech in Bitcoin Strategy
The approach puts Figma in the list of innovative companies like Tesla, MicroStrategy, and Block, to have joined the trend of adding Bitcoin to the treasury management.
However, Figma Bitcoin investment was a shock to many due to the conservative corporate culture of this product-oriented company. The Bitcoin disclosure is one of many in the financial disclosure set to accompany Figma IPO preparations.
Since its establishment in 2012, when it transformed the way people collaborate through designing interfaces using its browser-powered interface, the company is currently in the process of making an initial public offering after its purchase agreement with Adobe, in the amount of $20 billion, fell through in December of 2023 as a result of regulatory opposition by state entities in the U.K and the EU.
Figma Bitcoin Investment Signals Treasury Diversification
In spite of that disappointment, the Figma finances appear robust. In 2024 the company earned the revenue of 749 million dollars. In 2025, its first-quarter revenues were $228.2 million, an increase of 46 percent over the previous year, as the company continued to enjoy demand of its set of design tools.
According to the filing, the IPO will be spearheaded by Morgan Stanley, Goldman Sachs, Allen & Company as well as J.P. Morgan.
According to analysts, the Figma Bitcoin investment can be one of the steps of the treasury diversification process and getting the company associated with more advanced capital allocation trends. As cryptocurrency becomes a mainstream topic across financial institutions, Bitcoin is increasingly regarded as a hedge and a long-term strategic investment in times of inflation.
Bitcoin Strategy Adds Risk to IPO Narrative
It is also possible to conclude that movement might attract another category of investors who are interested in companies that actively adopt blockchain and crypto-native assets, especially due to the growing popularity and credibility of spot Bitcoin ETF funds in established markets.
The Bitcoin investment solution used by Figma, a mixture of ETF exposure and stablecoins, is a risky addition to its IPO story. It may become an example that other tech companies interested in cryptocurrency integration may follow.
It will be seen whether Figma Bitcoin investment will be profitable over time. However, there is this one thing we know to be definite; Figma is not an innovation tool in design anymore, instead, it has become a member of the growing crypto-financial border.
Conclusion
Figma’s unexpected Bitcoin investment adds a bold twist to its IPO journey. With crypto adoption, the company is moving ahead of merely being a design company as it gears toward becoming financially strategic through its innovative approach. This is a profitable or risky step; in any case, Figma has now set foot on the international crypto-financial sphere.Follow us on Twitter and LinkedIn, and join our Telegram channel to be instantly informed about breaking news!
Summary
Figma, the giant in the design software market has revealed a shocking investment of $55 million in Bitcoin via Bitwise ETF, currently worth 69.5 million. Figma intends to spend another $30 million in USDC as it aims to go public through the NYSE. The action places it alongside other companies adopting crypto holdings in treasury activities. After an unsuccessful deal to be acquired by Adobe, Figma is demonstrating a promising stage of financial development and aims to extend its innovative vision by going public.
FAQs
Q1: What is the Figma Bitcoin investment?
Figma invested $55M in the Bitwise Bitcoin ETF in March 2024, now valued at $69.5M.
Q2: Why is it significant?
The Figma Bitcoin investment marks a surprising move into crypto ahead of its NYSE IPO.
Q3: Is Figma planning to invest more?
Yes, it plans to add $30M more using its USDC reserves.
Q4: How does this affect the IPO?
It adds a modern, crypto-focused angle to Figma’s IPO story.
Glossary Of Key Terms
Figma
A San Francisco-based design software company preparing to go public.
Figma Bitcoin Investment
Figma’s $55M investment in the Bitwise Bitcoin ETF, now valued at $69.5M.
Bitwise Bitcoin ETF
A fund offering Bitcoin exposure via traditional stock markets.
ETF (Exchange-Traded Fund)
A tradable fund that tracks assets like Bitcoin.
USDC (USD Coin)
A U.S. dollar-pegged stablecoin used by Figma for crypto investment.
IPO (Initial Public Offering)
When a private company offers shares to the public.
NYSE (New York Stock Exchange)
The exchange where Figma plans to list its shares.
Stablecoin
Crypto tied to fiat currency for stable value (e.g., USDC).
References
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