Metaplanet Inc., a Tokyo Stock Exchange-listed investment firm, is going all-in on Bitcoin — and now it’s crossing the Pacific. The company announced plans to establish a new U.S.-based entity, Metaplanet Treasury Corp., headquartered in Florida. Alongside the expansion, Metaplanet is aiming to raise $250 million to further build its Bitcoin reserves, with a bold goal: amass 10,000 BTC on its balance sheet.
This move positions Metaplanet as a serious contender in global Bitcoin treasury strategy, potentially rivaling the playbook of MicroStrategy — the U.S. firm led by Michael Saylor that pioneered corporate Bitcoin adoption.
Why Florida?
The choice of Florida is no accident. Known for its pro-Bitcoin regulatory stance and emerging crypto hub status — especially in Miami — Florida offers a gateway to U.S. institutional investors and fintech talent. Metaplanet CEO Naoki Aoyagi stated that Florida was selected “for its innovation ecosystem and Bitcoin-first leadership.”
The new entity will:
Enable 24/7 operations across global time zones
Improve proximity to U.S. institutional capital
Establish brand recognition in North America
Strategic Goals: $250M Raise and 10,000 BTC Target
Metaplanet already holds 5,000 BTC, worth approximately $473 million at current prices, placing it 11th globally among public and private entities with significant Bitcoin treasuries. The planned $250 million raise is part of a broader initiative to double this figure to 10,000 BTC — a 470% year-on-year increase since it began accumulating in April 2024 with just 97.8 BTC.
Bitcoin Acquisition Timeline Highlights:
April 2024: Began strategy with 97.8 BTC
April 2025: Crossed 5,000 BTC after acquiring 1,650 BTC this month alone
Year-end goal: Reach 10,000 BTC
This acquisition roadmap mirrors the aggressive corporate accumulation seen from firms like MicroStrategy, with Metaplanet now being dubbed “Asia’s answer to Michael Saylor.”
Key Appointments: Eric Trump Joins Advisory Board
In a surprising development, Eric Trump was recently appointed to Metaplanet’s strategic advisory board. The move signals a potential U.S. branding push and alignment with pro-Bitcoin political and business circles.
Industry insiders believe this appointment may help:
Bridge political support in Florida and beyond
Align Metaplanet with U.S. Bitcoin-aligned policies
Attract American institutional partners to its capital raise
Institutional Focus: Competing with the Best
Metaplanet’s U.S. strategy appears laser-focused on attracting institutional investors, including:
Family offices and hedge funds
Pension funds and sovereign wealth
Crypto-native VCs
According to data from Bitcoin Treasuries, Metaplanet’s position now rivals names like Block, Marathon Digital, and Hut 8. With its U.S. presence, the firm could move into the top 10 Bitcoin-holding companies globally by the end of 2025.
Chart: Bitcoin Holdings Comparison
| Company | BTC Holdings | Estimated Value (May 2025) |
|---|---|---|
| MicroStrategy | 214,400 BTC | ~$20.2B |
| Tesla | 9,720 BTC | ~$915M |
| Metaplanet (Goal) | 10,000 BTC | ~$940M |
| Metaplanet (Now) | 5,000 BTC | ~$473M |
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Data: BitcoinTreasuries.net
Conclusion: Metaplanet Signals Asia’s Institutional Bitcoin Wave
Metaplanet’s move into Florida is more than a geographical shift — it’s a signal that Asia’s institutional Bitcoin adoption wave has arrived. With an aggressive capital raise, a heavyweight advisor in Eric Trump, and a clear goal of reaching 10,000 BTC, Metaplanet is carving out a leadership position among Bitcoin-focused public companies.
As regulatory clarity improves and institutional infrastructure matures, Metaplanet’s model may soon be replicated by other Asia-Pacific players looking to integrate Bitcoin into their corporate balance sheets.
“Bitcoin isn’t just part of our treasury strategy — it is the strategy,” a Metaplanet spokesperson told reporters.
FAQs
What is Metaplanet’s target for Bitcoin holdings?
Metaplanet aims to increase its BTC reserves to 10,000 BTC, up from its current 5,000 BTC.
Why is Metaplanet expanding to Florida?
Florida offers a crypto-friendly regulatory climate, access to U.S. institutional investors, and around-the-clock global operations.
Who recently joined Metaplanet’s advisory board?
Eric Trump has joined as a strategic advisor, likely helping with branding and U.S. investor outreach.
How much does Metaplanet plan to raise?
The firm is targeting a $250 million capital raise to fund further Bitcoin accumulation.
Glossary of Terms
Bitcoin Treasury Strategy – A corporate strategy in which Bitcoin is used as a reserve asset on a company’s balance sheet.
Subsidiary – A company controlled by another, typically set up in a new region for local operations.
Institutional Investor – Large entities like banks, hedge funds, or pension funds that manage significant capital.
MicroStrategy – A business intelligence firm that pioneered large-scale corporate Bitcoin investment under Michael Saylor.
Sources Used in the Article
CoinMarketCap – Bitcoin Price and Market Data (May 1, 2025)
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