Days after rebranding from MicroStrategy to Strategy, Michael Saylor’s Bitcoin investment company bought more tokens, while MSTR shareholders recorded over $1.8 billion in profits in 2025.
According to a post on social media platform X by the company’s executive chairman, Michael Saylor, the recently rebranded company has acquired more Bitcoins, which have made a considerable profit. Saylor’s stamen said:
“So far this year, Strategy treasury operations have resulted in a BTC Gain of ₿18,527, which equates to a BTC $ Gain of ~$1.8 billion for MSTR shareholders.”
Over 480,000 BTC Tokens
A statement from Saylor comes as the company’s total BTC holdings approached the 480,000 mark, with a net asset value of approximately $46.7 billion. The firm previously recorded a 74.3% BTC yield for 2024. This highlights the company’s position as the largest institutional holder of the flagship cryptocurrency and its commitment to holding BTC as its primary portfolio asset.
The company reportedly acquired more Bitcoin assets between February 2nd and 9th. The acquisition was reportedly funded from stock sales using a $21 billion equity offering program that just completed a $563.4 million preferred stock offering. With the latest purchase, Strategy holds 478,740 BTC, acquired at an average cost of $65,033 per Bitcoin.
Adopted Orange Color in Branding
MicroStrategy recently rebranded to reflect the company’s new focus on the largest cryptocurrency, Bitcoin, and artificial intelligence. The firm’s new logo features a stylized “B” to symbolize its position as the leading Bitcoin Treasury Company. Moreover, the logo also adopted orange as its primary brand color, which mostly aligns with BTC’s identity, which stands for energy and intelligence.
Simplification and Clarity
Following the transition the firm has also launched new websites for the AI-powered business intelligence software and a new one, store.strategy.com, for the sale of its merchandise. Speaking about the change aimed at facilitating simplification and clarity, Michael Saylor stated:
“Strategy is one of the most powerful and positive words in the human language. It simplifies our company name to its most important, strategic core.”
The company’s president and CEO Phong Le, averred that the company had two primary roles surrounding the most transformative technologies today. Le said:
“Our new name powerfully and simply conveys our company’s universal and global appeal and the value we bring to the strategies of our shareholders, customers, partners, and employees.”
More BTC Purchases Coming
The rebranding happens as the company continues with its BTC acquisition strategy, the fruits of which are already being enjoyed by MSTR shareholders. Reports indicate that the company will use the proceeds of the gains for general corporate purposes, which include further Bitcoin purchases and working capital.
Conclusion
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The company has consistently leveraged debt offerings and equity sales to fund Bitcoin purchases, significantly influencing the MSTR stock price. With records showing the company has $4.17 billion in shares still available for sale, more Bitcoin purchases could likely be on the way. In a move that could further solidify that firm’s position, shareholders recently approved an increase of authorized stock to give it more flexibility in its capital structure.
Frequently Asked Questions (FAQs)
Why is MicroStrategy buying more Bitcoin?
Michael Saylor believes in BTC’s potential as a store of value, hedge against inflation, and a new asset class.
What does MSTR have to do with Bitcoin?
The company is now the largest corporate holder of Bitcoin, which means the stock’s price often moves with the cryptocurrency’s.
What impact did Bitcoin have on MicroStrategy?
The company’s continued purchases of Bitcoin have paid off handsomely, as MSTR shareholders have reaped over $1.8 billion in gains.
Where does the company get the money to buy Bitcoin?
The company relies on issuing shares to buy bitcoin but also uses convertible debt, with the debt purchasers getting the option to convert it to MSTR shares.
References
Appendix Glossary of Key Terms
Bitcoin: A cryptocurrency designed to act as money and a form of payment outside the control of any one person, group, or entity.
MSTR: MSTR is the stock symbol for MicroStrategy, now Strategy, a public company that develops business intelligence (BI) software and mobile apps
MicroStrategy Bitcoin plan: A corporate decision to heavily invest a significant portion of its treasury reserves in Bitcoin.
Equity: The value of a company’s assets minus its liabilities.
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