A new report from Helika reveals that Telegram’s gaming ecosystem recorded tremendous success, in terms of player engagement and adoption of Non Fungible Tokens (NFTs) both in Q3 2024. It finds that the platform is evolving very rapidly and maturing into a gaming environment with an increase in the use of NFTs, longer player sessions, and the breadth of game genres.
Another report from Helika stresses the tendency of NFTs in Telegram games. In Q3 2024, the number of unique wallets transferring NFTs increased from 200,000 in Q2 2024, to more than 1 million. That represents a fivefold increase compared to today and over 600,000 wallets reporting active engagement in NFT transactions throughout many of the games.
NFTs Enhance Player Engagement And Offer Real-World Value
This uptick, meanwhile, has players choosing to own and trade digital assets in NFT form within the gaming environment. Using them in games not only improves player engagement, but allows players to earn real world value through in-game rewards and assets. This trend is emblematic of the rise of blockchain game in the wider Web3 ecosystem powered by NFTs, which has already become a component of the gaming economy.
Additionally, the amount of time players are spending playing Telegram games has risen significantly as has the activity of NFTs. Average session length nearly doubled in the third quarter from 2.8 minutes it was in the previous quarter to 6.7 minutes. The culmination of this extended playtime is the new quality of game design and the new complexity in the gameplay mechanic itself.
The platform is leading developers out of making simple, casual games and into the area of simulations, role-playing games (RPGs), and puzzles. As players appear to be gravitating toward this greater variety of experiences, longer, more frequent gaming sessions are becoming the norm.
Beyond that, Telegram’s gaming audience is also moving geographically. The report finds that 55.91% of players on Telegram games are from Europe now, away from the traditional leadership of Web3 gaming territories like Asia and Latin America. It could mean that European developers are listening to that signal as they are more inclined to play blockchain games, partly because NFT interest is on the ascendant, and there is something appealing about this kind of decentralized gaming experience.
Citizen Makes Waves With Massive Q3 2024 Token Airdrops
One game mentioned in the report was Catizen that made a huge splash in Q3 2024 with their first token airdrops. During the quarter, the game gave away 34% of its entire token supply, including a blockbuster 150 million tokens in September alone. These airdrops brought players rushing to their computers to claim the tokens and join the game’s economy.
After getting listed on Binance’s launch pool in September, Catizen continued to experience growing momentum when users could farm the game’s native token before the token was officially traded. That early access received a lot of interest and the game went on to be picked up by even more people than it was before.
Other titles in Telegram’s gaming ecosystem domain saw strong growth as well in Q3. For example, Gamee has shown a 300% transaction volume increase month over month, matching an increase in player interest and engagement. X Empire drew close to 48 million gamers, while 18 million golfers connected their wallets to participate with the game’s blockchain features.
Also in this vein, Banana had 10 million users by October, Rocky Rabbit had 30 million by the end of Q3. Another popular title, Wonton, quickly won over 1 million users this past first week, showing huge appetite for fresh and innovative gaming experiences on Telegram.
Conclusion
In Q3 2024, Telegram’s gaming ecosystem achieved growth in the number of NFT-engaged users, player session duration, and a significant uptrend in European users. Despite challenges to smaller developers, the Web3 gaming platform is growing, adding new genres and drawing millions of users toward a promising future.
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