The year 2024 has been marked by the rapid rise of Telegram mini-games, with many referring to this period as the golden age of blockchain-based games. These games are drawing millions of users into the web3 world and attracting significant attention from major altcoin companies. As reported by The Bit Journal, games like Notcoin, Hamster Kombat, and Yescoin, which follow the “tap-to-earn” model, are leading this trend. Notcoin founder Sasha Plotvinov has described Telegram games as revolutionary for their ability to reach large audiences at a low cost.
The Rise of Telegram Games
Plotvinov explains that Telegram games offer huge opportunities for small entrepreneurs. Traditionally, acquiring users in crypto projects can cost between $10-15 per user, but with Telegram mini-games, this cost drops below $1. This strategy has been a game-changer for small teams, enabling them to reach large user bases. The low-cost, high-reach potential of these games is making waves in the industry.
Additionally, “tap-to-earn” games allow users to earn crypto rewards by participating in the game, making them a powerful tool for attracting new users to the crypto space. Plotvinov notes that this model is driving significant movement in the web3 ecosystem.
The Growing TON Ecosystem
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Telegram has rapidly expanded the TON blockchain ecosystem, launching the TON Space wallet in September 2023. Since then, 23 million new wallets have been activated, with the number of active addresses nearing those of Ethereum. The TON ecosystem, built on this blockchain, continues to attract more users, and the crypto community remains optimistic about TON’s future.
This fast-paced growth has caught the attention of not only small entrepreneurs but also large companies. Recently, Binance, the world’s largest crypto exchange, launched Moonbix, a Telegram-based game. Binance’s entry into the Telegram ecosystem has shown that big players are also interested in the space, although it has sparked debates within the crypto community.
Criticism from an Altcoin Founder
Sasha Plotvinov commented on Binance’s move into the space, calling it “interesting.” According to Plotvinov, there are two types of teams in the Telegram community: small entrepreneurs who start from scratch and achieve massive success with low costs, and large companies that are already powerful but seem envious of these successes.
Plotvinov sees Binance’s foray into Telegram mini altcoin games as a sign that large corporations are jealous of the smaller teams’ achievements. He emphasized that the presence of big players should not overshadow the successes of smaller teams. “This is a huge achievement. But it’s notable that big corporations are entering the space out of jealousy,” Plotvinov said.
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