This article was first published on The Bit Journal. Visa has unveiled its most ambitious Stablecoin Strategy to date, outlining plans to build infrastructure across every stage of the digital asset payment ecosystem. It was announced on Visa’s fiscal 3Q earnings call on July 28, which also featured executives pointing to Stablecoin Strategy as another pillar of the company’s long-term growth plan along with AI.
The payments company is also delivering another solid financial quarter, helping to bolster investor confidence in its wider growth strategy.
Visa Stablecoin Strategy Gains Momentum
Visa reported $11.6 billion in net revenue in the quarter, a 14% year-over-year increase. Earnings per share rose by 11% to $3.32, beating analysts’ predictions.
The company hit a number of operational milestones as well. Quarterly payments volume crossed $4 trillion for the first time and processed transactions hit 72 billion, both of which saw a 10% growth on an annual basis. Volume of cross-border payments also grew by 13%, leading Visa to raise its full-year financial expectations despite reporting $563 million in severance expenses related to workforce reductions.

Visa Expands Blockchain Payment Infrastructure
In the earnings presentation, Visa clarified that the company’s Stablecoin Strategy is no longer just about settlement services. The company is currently developing on several layers of the ecosystem, such as the blockchain infrastructure, token production, digital wallets, payment orchestration, and consumer applications.
This represents a major shift from Visa’s previous blockchain efforts, which mostly centered around the use of stablecoins like USDC for settlement. Rather, the company’s Stablecoin Strategy strives to provide infrastructure for the full life cycle of stablecoin transactions.
Stablecoin Strategy Expands Through OpenUSD

Visa also mentioned development progress in the case of the OpenUSD (OUSD), a business-focused stablecoin project supported by over 140 organizations. The company also launched its Visa Stablecoin Platform earlier this month, enabling financial institutions to settle payments using stablecoins, oversee on-chain wallets and transfer money between fiat and digital assets.
It will initially be OpenUSD compliant and will also integrate with Visa’s owned Pismo, which will enable banks to make tokenized deposits. Visa claims that its infrastructure supports some 15,000 financial institutions and over 200 million merchants around the world.
In addition to its blockchain projects, Visa highlighted the importance of artificial intelligence in the future of commerce. The executives of the company stated that Stablecoin Strategy is revolutionizing payment ecosystems, and AI reshaping customer-facing experiences.
Visa Sees AI and Stablecoins Driving Future Commerce
Visa announced it has created over 150 artificial intelligence-driven applications in the last 12 months and has downsized some internal teams to create smaller “agentic squads” to drive innovation.
The company has stated that digital currencies made with technology that can be programmed and artificial intelligence will become more complementary in the future, given the industry’s trend of seeing AI-based commerce rely on payment systems that can be accessed at all times.
As Visa’s global payment network and blockchain infrastructure grow, it is poised to be a key player in the future of digital payments. With its Stablecoin Strategy, it has clearly indicated that stablecoins are not just an emerging technology, but an integral part of its future financial strategy.
Conclusion
Visa’s expanding Stablecoin Strategy reflects its ambition to become a leading infrastructure provider for digital payments. The company’s integration of blockchain technology and AI represents a move toward a future where stablecoins, tokenized assets and AI-driven commerce are becoming a central part to the global financial system.
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Summary
- Visa expanded its Stablecoin Strategy across blockchain, wallets, and payment infrastructure.
- Visa reported $11.6 billion in Q3 revenue, with payment volume topping $4 trillion.
- Visa is integrating stablecoins and AI to power future digital commerce.
Glossary of Key Terms
Stablecoin Strategy: Visa’s stablecoin growth plan.
OpenUSD (OUSD): An enterprise-focused stablecoin project.
Visa Stablecoin Platform: Visa’s stablecoin payment platform.
Pismo: Visa’s banking technology platform.
Tokenized Deposits: Bank deposits issued as digital tokens.
Digital Wallet: A tool for storing digital assets.
Payment Orchestration: Management of payment processing.
Frequently Asked Questions about Stablecoin Strategy
1. What is Visa’s Stablecoin Strategy?
It is Visa’s plan to expand stablecoin-based payment infrastructure.
2. What is the Visa Stablecoin Platform?
It enables stablecoin payments, settlements, and digital wallet services.
3. What is OpenUSD (OUSD)?
OpenUSD is an enterprise-focused stablecoin supported by Visa.
4. Why is Visa integrating AI with stablecoins?
To power faster, smarter, and automated digital payments.
References
Disclaimer
The article is purely informational and it is not a financial, investment, or a trading advice. Cryptocurrencies are extremely risky and volatile. Before investing, the readers are to conduct personal research and seek the advice of a qualified financial expert.

